London 2012 Olympic Torch Relay Evening Celebrations


As an official partner of the London 2012 Olympic Torch Relay, Coca-Cola was charged with producing 61 evening concerts plus four special evening celebrations across 70 days.

Alchemy were appointed by producers Sports Vision to lead this major public event project and to undertake all aspects of project leadership, management, technical direction and construction management.

The project required an enormous amount of stakeholder and responsible authority liaison and the complete planning, design, procurement, construction and operation of temporary event sites for audiences of up to 80,000 people.

In recognition of the projects enormous complexities, public safety implications and intense media interest, Alchemy’s Ben Price was awarded the National Outdoor Events Association Event Organiser of the Year award.


6 months


  • Project Management
  • Technical Direction
  • Construction Management
  • Principal Contractor


Sports Overlay


United Kingdom

Alchemy have first class event production knowledge, expertise and delivery capabilities. Their attention to detail and articulation of the tasks in hand are second to none. They are a delight to work with and we couldn’t recommend their work more highly in ensuring a project is delivered to the highest standard, on budget and on time
Joanna Warnes
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