Brand Experience Pavilion, FIFA World Cup Qatar 2022

Alchemy* completed a VIP visitors center coordinating design, installation, and high-tech integrations to build awareness for a global football event.

It also included a lounge to discuss the finer elements and gain endorsements. Alchemy* was engaged during the early stages of the design build process to guide both the program and coordination with the exhibition designer TRIAD. Due to the symmetrical layout of the Al Bidda tower design, it required several design sessions to maximize the footprint while meeting the program requirements.