The Manhattan Project, the Apollo Program and the rapid development of COVID-19 vaccines are all examples of the power of a clear objective.
Setting a clear and comprehensible objective is the single most important factor to deliver success in any program or project no matter the scale.
In a world of inextensible schedules, nothing is as debilitating as an unclear brief or objective. When moving at pace a single, clear objective is a powerful motivator and driver of progress. Objectives can seem self-evident, recorded in project charters and management plans, but this does not mean that they are embedded within the culture of the program or project. Wherever there are large stakeholder groups a clear objective can be like a Rorschach ink blot with each party interpreting it differently according to their own perceptions, priorities, and areas of expertise.
Equally catastrophic is the stakeholder whose preferences and predilections drive a project away from its original purpose and towards a different objective.
Safeguarding the project, its vibrancy and ability to fulfil its objective requires three key steps: